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Will HUBS' Strategic Move to Drive Sales Conversion Fuel Stock Growth?
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HubSpot, Inc. (HUBS - Free Report) recently announced that it has formed a strategic partnership with Amplitude to integrate the complementary capabilities and help businesses improve their sales performance. The collaboration emphasizes offering detailed insights into user behavior and boosting marketing efficiency.
Product-led growth is the most efficient way to drive sustainable revenue growth. However, to achieve this and unlock the complete potential of their products, enterprises’ marketing campaigns must target the right audience. Lack of synchronization between marketing and product data often hinders enterprises’ ability to understand customer behavior. Lack of insights causes inefficient lead prioritization, ineffective marketing campaigns and missed upsell and cross-sell opportunities.
Using basic metrics such as email open rates isn’t enough to gauge the success of marketing campaigns. Although HubSpot's Smart CRM (Customer Relationship Management) provides a marketing, sales and service team with a single, unified view of customer interaction data, this info doesn't provide any insights into how clients are engaging with the products, when they are ready to upgrade and why they are struggling to choose.
The collaboration of HubSpot and Amplitude fills this gap by providing a unified view of product and marketing data. The alignment of product usage information and with CRM workflows will empower GTM teams to swiftly identify key buying signals. It will enrich marketers and sales teams with a better understanding of how marketing strategies influence consumer choices, buying patterns and key metrics such as retention and revenue.
The availability of HubSpot’s lead scoring in conjunction with Amplitude’s customer behavior analytics facilitates the creation of enhanced marketing campaigns that better serve the sales team. Amplitude charts will be directly accessible from the HubSpot dashboard. These advanced features will deliver personalized marketing campaigns, reduce the risk of customer churn and significantly boost sales conversion.
Will This Collaboration Boost HUBS’ Share Performance?
Integration of advanced behavioral analytics capabilities from Amplitude significantly strengthens HUBS’ portfolio. The solution is already gaining traction from several enterprises across industries. This strategic collaboration is expected to enable HUBS to stay ahead of the curve in a competitive and fast-evolving CRM space.
HUBS’ Stock’s Price Performance
Shares of HubSpot have lost 1.7% over the past year against the industry’s growth of 33.3%.
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Ubiquiti Inc. (UI - Free Report) carries a Zacks Rank #2 at present. The company offers a comprehensive portfolio of networking products and solutions for service providers and enterprises.
Its excellent global business model, which is flexible and adaptable to evolving changes in markets, helps it to beat challenges and maximize growth. The company’s effective management of its strong global network of more than 100 distributors and master resellers improved its visibility for future demand and inventory management techniques.
Zillow Group, Inc. (ZG - Free Report) , carries a Zacks Rank #2 at present. In the last reported quarter, it delivered an earnings surprise of 25.81%.
It delivered an earnings surprise of 37.41%, on average, in the trailing four quarters. The company is witnessing solid momentum in rental revenues, driven by growth in both multi and single-family listings, which is a positive factor.
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HubSpot, Inc. (HUBS - Free Report) recently announced that it has formed a strategic partnership with Amplitude to integrate the complementary capabilities and help businesses improve their sales performance. The collaboration emphasizes offering detailed insights into user behavior and boosting marketing efficiency.
Product-led growth is the most efficient way to drive sustainable revenue growth. However, to achieve this and unlock the complete potential of their products, enterprises’ marketing campaigns must target the right audience. Lack of synchronization between marketing and product data often hinders enterprises’ ability to understand customer behavior. Lack of insights causes inefficient lead prioritization, ineffective marketing campaigns and missed upsell and cross-sell opportunities.
Using basic metrics such as email open rates isn’t enough to gauge the success of marketing campaigns. Although HubSpot's Smart CRM (Customer Relationship Management) provides a marketing, sales and service team with a single, unified view of customer interaction data, this info doesn't provide any insights into how clients are engaging with the products, when they are ready to upgrade and why they are struggling to choose.
The collaboration of HubSpot and Amplitude fills this gap by providing a unified view of product and marketing data. The alignment of product usage information and with CRM workflows will empower GTM teams to swiftly identify key buying signals. It will enrich marketers and sales teams with a better understanding of how marketing strategies influence consumer choices, buying patterns and key metrics such as retention and revenue.
The availability of HubSpot’s lead scoring in conjunction with Amplitude’s customer behavior analytics facilitates the creation of enhanced marketing campaigns that better serve the sales team. Amplitude charts will be directly accessible from the HubSpot dashboard. These advanced features will deliver personalized marketing campaigns, reduce the risk of customer churn and significantly boost sales conversion.
Will This Collaboration Boost HUBS’ Share Performance?
Integration of advanced behavioral analytics capabilities from Amplitude significantly strengthens HUBS’ portfolio. The solution is already gaining traction from several enterprises across industries. This strategic collaboration is expected to enable HUBS to stay ahead of the curve in a competitive and fast-evolving CRM space.
HUBS’ Stock’s Price Performance
Shares of HubSpot have lost 1.7% over the past year against the industry’s growth of 33.3%.
Image Source: Zacks Investment Research
HUBS’s Zacks Rank and Key Picks
HubSpot currently carries a Zacks Rank #3 (Hold).
Arista Networks, Inc. (ANET - Free Report) carries a Zacks Rank #2 (Buy) at present. In the last reported quarter, it delivered an earnings surprise of 8.25%. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
It is engaged in providing cloud networking solutions for data centers and cloud computing environments. The company offers 10/25/40/50/100 Gigabit Ethernet switches and routers optimized for next-generation data center networks.
Ubiquiti Inc. (UI - Free Report) carries a Zacks Rank #2 at present. The company offers a comprehensive portfolio of networking products and solutions for service providers and enterprises.
Its excellent global business model, which is flexible and adaptable to evolving changes in markets, helps it to beat challenges and maximize growth. The company’s effective management of its strong global network of more than 100 distributors and master resellers improved its visibility for future demand and inventory management techniques.
Zillow Group, Inc. (ZG - Free Report) , carries a Zacks Rank #2 at present. In the last reported quarter, it delivered an earnings surprise of 25.81%.
It delivered an earnings surprise of 37.41%, on average, in the trailing four quarters. The company is witnessing solid momentum in rental revenues, driven by growth in both multi and single-family listings, which is a positive factor.